Now the company is taking on those same partners by building its own in-house Roku TVs, including the new flagship Roku Plus Series QLED.Īs you might guess, Roku's Plus Series feels strikingly familiar inside and out. Roku has been a software player in the budget space for years, lending its intuitive smart TV interface to multiple partners (including TCL and Hisense) to help third-party "Roku TVs" reach great heights. But down below, companies like TCL, Hisense, and even Amazon have planted their own flags, leveraging evolving technologies to corner the budget market with surprisingly capable and stylish TVs. Brands like Samsung, Sony, and LG still hold the mountain top with breathtaking TVs at premium prices. It's an interesting time to jump into the TV business.
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